Friday, September 24, 2010

Color Logic, Metallic inks for the rest of us

The beauty of this system is that you can use what ever screen you like and the principle idea of the system is that every printer has their own tried and tested print method, from the paper they print onto, CMYK ink sets from various vendors (which vary greatly) press running speeds, plates, chemistry, printing ink density, dot gain based on inks and substrates chosen, ink lay down sequence on press and the tack ratio of the inks on press right down to even the ambient room temperature and humidity. All these factors effect the end result... Hence why we let the printer produce the color charts as opposed to telling someone to try match a standard that nobody can!

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Their integrated system starts in the pressroom and is then communicated back to the designer. Most of the traditional color and metallic systems of the past would try to characterize all printers into the same box. For any color communication system to work in the real world you must take into account the key variables of paper, ink, plates, printing press and process control. The Color-Logic Process Metallic Color System will work with clients who print to standard printing conditions such as ISO™, G7™, GRACol™ or their own in-house printing standards.

Color-Logic provides the printer with a form for printing their own color guides. The printer then provides their designers, brand managers, and agencies with the Color-Logic metallic color guides printed in a known printing condition along with the Color-Logic Metallic Design Suite™. The Color-Logic Metallic Design Suite is compatible with all major design software programs. The suite has plug-ins with hundreds of metallic shades which correspond to the color guide provided by the printer.

For more information, please contact us or visit Color Logic's website by clicking here.

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